Challenge Americas Slashes Prize Purses

NEW ALBANY, OH - JULY 27: Meredith Kessler celebrates after winning the Challenge New Albany on July 27, 2014 in New Albany, Ohio. (Photo by Jamie Sabau/Getty Images)

Today, in an email to professional athletes, Challenge Family announced the elimination of professional prize purses from several Challenge Americas events. These races will no longer be offering any prize money to professional triathletes:

  • Challenge Quassy
  • Challenge Atlantic City
  • Challenge Pocono Mountains
  • Challenge Maine
  • Challenge Cedar Point

In addition, they announced that Challenge Williamsburg and Challenge Florida will offer a reduced prize purse of 15,000 Euros paying 5 deep. It was originally slated to be 25,000 Euros.

Furthermore Challenge St. Andrews and Challenge Penticton, two Canadian races, are “in the process of revising their respective prize money allocation”. That announcement will be coming in the next few days according to the email.

Challenge Knoxville, Challenge San Gil, Challenge Maceio and Challenge Florianopolis will continue to offer prize money of 25k Euros paying 10 deep on the Half distance.

Why?

The email cited a “lack of interest and urgency from the professional field” and the fact that only a “a small handful of professionals have registered for multiple events, with overall commitments remaining quite small.”

In addition, Challenge cited that “professional registrations are coming in last minute, which precludes any pre-race marketing opportunities and value.”

“This is not a decision we’ve come to lightly, and we are well aware of the impact this will have on those of you that have, in fact, stepped up to support our series in a significant way. We hope that we can help redirect you to the races that will continue to offer prize money, as we greatly value your involvement and remain committed to supporting you in turn.”

About the Author

Ben Hobbs
Ben Hobbs is Publisher of TRS Triathlon and host of TRS Radio. Follow @TRS_Tri