Blackout in Mont Tremblant

It’s time to wake up and recognize this lackluster live coverage for what it really is: a purposeful blackout. Andrew Messick doesn’t want you to experience the drama that unfolded today like you can with other sports. He doesn’t want you to become a fan of these talented men and women. If these professional athletes become famous, they become powerful. Athletes with power and celebrity status can negotiate for a larger piece of the $150 million revenue pie.

This is 100% about marginalizing the pro athlete and keeping the company on the mass participation path. To steer the sport in a direction that is spectator driven might actually reduce profit because Ironman would actually have to pay its high-profile athletes.

About the Author

BH is Publisher of TRS Triathlon and host of TRS Radio.